Innovation in the Cultural and Creative Industries by Estelle Pellegrin-Boucher & Pierre Roy

Author:Estelle Pellegrin-Boucher & Pierre Roy [Estelle Pellegrin-Boucher]
Language: eng
Format: epub
Publisher: Wiley-ISTE
Published: 2020-01-02T00:00:00+00:00

4.4. A presentation of the Lascaux case and the analytical methodology

Lascaux, a UNESCO world heritage site (classified in 1979), is the largest decorated cave in the world (~19,000 years old), located in the heart of the Vézère valley (Dordogne). The cave, which has been in operation since the 1940s, has welcomed millions of visitors who come from all over the world to admire the remains of cave art. However, Lascaux is not a linear operation and has demonstrated for more than 70 years its capacity for innovation, overcoming obstacles and meeting the challenges of the sector. In 2016, a new stage in the exploitation of the caves was reached with the opening of Lascaux IV, an international center for cave art which placed “the visitor experience” at the heart of its approach, making Lascaux the “world leader in prehistory”. The analysis of the Lascaux case will highlight the foundations of innovation in visitor experience.

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